The Duke and Duchess of Cambridge launched their own YouTube channel last week, racking up nearly 500 thousand subscribers and over 3.2 million views on their first uploaded 25 second video. Writing a comment for News.com.au, royal expert Daniela Elser spoke of how the Cambridges and Sussexes are fighting for virality in a “social media duel”.
She wrote: “Last year, Harry and Meghan, the Duke and Duchess of Sussex, signed not one but two mega deals with streaming giants Netflix and Spotify to create TV series, documentaries and podcasts.
“So, just to regroup here. We have two royal couples who are both getting ready to spend an increasing amount of their time cranking out videos to charm the masses and to sell themselves as serious philanthropic forces for the modern age.
“Or, to put it another way: Both couples are now getting ready to try and run up wins on the board on the same very fertile, very valuable turf.
“The battle is now on to see who will go viral first, rack up millions of views first and win over the critics first.”
Meghan Markle and Prince Harry announced last September that they had signed a multi-year deal with Netflix, rumoured to be worth around $150 million (£106.3 million).
In December the couple also signed a $25 million (£17.7 million) deal with Spotify for an original podcast series.
This competition for clicks is not the first time the Cambridges and the Sussexes have engaged in such a battle.
In 2019, when Meghan and Harry split from Kensington Palace, they set up their own staff and Instagram account in a form of competition with the Cambridges who had been on the platform for about six years.
READ MORE: Meghan and Harry engaging in ‘petty’ contest with Wills and Kate
The show, entitled “The Me You Can’t See”, is set to feature Lady Gaga and Glenn Close as guest contributors and will be broadcast from May 21.
Ms Elser added: “The biggest winner here will be us, the prying public.
“In 2021, to the victor go the views.”