Adam continued: “Particularly recently, some quite nasty social media lashing out from vegans, talking about meat productions.
“They are hiding behind their screens, being really quite vicious towards me. Making all sorts of assumptions and using language that is totally inappropriate.”
Adam has 60,000 followers on Twitter and 32,000 fans on Instagram.
He largely receives positive feedback from avid fans of the farming show, but on occasion there have been rude comments, which Adam found “frustrating”.